Our story

"Amarah" has lots of different meanings ranging from an "unfading flower" to

"grace" and even "moon." All of these meanings connote to beauty, tying in with our main aim; to help you feel beautiful and elegant, whilst maintaining your modesty.

We believe that modesty isn't just plain and simple, but rather an expression of class, elegance and beauty - all reflected in our beautiful abayas.

Our high-quality abayas are designed to be both elegant and timeless, so you can wear them for years and still feel beautiful.

Our brand represents inclusivity, we believe that everyone should be able to express their modesty through our abayas, which is why we have decided to keep the price as affordable as we can.

Regardless of where you are in your journey of modesty, or even your financial situation, we have something we are confident you will love!